XS.com names Kasem Hekal senior business development chief in Dubai

XS.com appointed Kasem Hekal as Senior Business Development Manager in Dubai to help expand its MENA growth strategy and deepen client and partner ties. The hire strengthens the multi-asset broker’s commercial bench as it targets broader market presence and longer-term business relationships.

Why it matters: - XS.com is adding senior commercial leadership in Dubai as it pushes for more business across MENA. - The hire is aimed at strengthening client and partner relationships while supporting the company’s next phase of international growth. - The move also signals continued investment in talent with direct market and relationship-building experience.

What happened: - XS.com appointed Kasem Hekal as Senior Business Development Manager in Dubai, UAE. - The company said the role will support its business development strategy from a major international financial center. - Hekal will focus on building business opportunities, deepening engagement with clients and partners, and identifying areas for stronger commercial growth.

The details: - Hekal has more than 15 years of experience in financial services. - He brings more than a decade of experience in foreign exchange, derivatives, account management and business development. - His career spans roles in Egypt and the UAE. - He has worked with high-net-worth and institutional clients. - He has led business teams and built strategies based on market conditions and client demand. - His background includes senior business and business development roles at Accuindex MENA, ATFX and MultiBank Group. - He also held earlier roles at GKFX and FXOpen. - Before moving into client-facing commercial roles, Hekal worked in financial operations and audit. - He holds an MBA in Finance from Edinburgh Business School at Heriot-Watt University. - Hekal said effective business development starts with listening to what clients value and what partners see as opportunities. - He said XS.com offers an environment where that approach can be put into practice.

Between the lines: - XS.com is building out its Dubai-based commercial team to support a broader international expansion push. - The appointment suggests the company is prioritizing relationship-led growth rather than relying only on product breadth or market access. - Group Chief Commercial Officer Wael Hammad said expansion requires people who can combine commercial thinking with a clear understanding of clients and partners. - Hammad said Hekal adds experience in sales, business development and financial operations, along with a relationship-focused approach.

What's next: - Hekal will work closely with XS.com’s commercial teams to convert prospects into long-term partnerships. - The company expects the appointment to strengthen its market presence, improve the quality of business relationships and support its next growth stage. - XS.com said it will continue investing in experienced business development talent to support ongoing global growth.

The bottom line: - XS.com is using a senior hire in Dubai to sharpen its MENA growth push and reinforce a commercial strategy built on client relationships, service quality and disciplined execution.